Sustainable Strategy Development
Private Forestry Company (Ireland)
The Forestry Programme 2023–2027 introduced ambitious goals for biodiversity and sustainability, requiring significant adjustments across the sector.
Working with the organisation's leadership and shareholders, Karen developed a strategic approach that not only addressed the challenges posed by the programme but also capitalised on broader opportunities.
With a comprehensive diagnosis, tailored strategy, and detailed implementation plan, the company positioned itself for success while empowering its internal team to lead the charge.
Growth Strategy Implementation
Trade Union (Ireland)
Karen provided strategic planning, communication, and governance expertise to facilitate collaborative strategy implementation.
She progressed key projects, led change management and business readiness, supported critical RFP processes, and served as a trusted advisor to the General Secretary and his executive team.
Karen successfully engaged diverse stakeholders, delivered clarity on complex issues, and ensured transparency and alignment at all organisational levels.
Growth Strategy Development
Wealth Management Firm (Ireland)
Karen conducted a discovery process which resulted in an in-depth analysis of clients, suppliers,
operations, market positioning, and competitive landscape.
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She engaged stakeholders through qualitative research, workshops, and in-depth interviews.
Actionable insights informed a strategic plan that clearly outlines steps to significant and sustainable growth.
Karen worked with the organisation’s founder and sales leaders to develop a growth strategy.
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This included a new approach to account-based management, a new sales process, clear and compelling case studies, and revamped marketing collateral.
The emphasis was on showcasing the company's leadership, expertise, and value to tier 1 clients.
Growth Strategy Development
Digital Media Company (Ireland)
Sports Leadership Strategy & Implementation
LOI Football Club (Ireland)
For an Irish League of Ireland (LOI) Football Club, Karen is on the board of directors and provides leadership and strategic guidance for the Club.
She framed a growth and development strategy designed to position the Club ambitiously for competition and success on the European stage.
She has also developed, and is leading the implementation of, a strategy for the growth and development of the Women’s game.
Digital Strategy Development & Implementation
Telco (Ireland)
Karen directed the consumer business of this Telco through a €150 million digital transformation.
She led 20+ team of subject-matter experts to define and deliver the ‘to be’ outcome across products, digital, retail, marketing, and brand.
Karen was accountable for programme governance and decision-making. The result was that all customers were migrated to the new systems without major disruption, and the operator continued to trade successfully and maintained no.1 for NPS.
Customer Strategy Development & Implementation
Telco (UK)
Following the merger of two operators to form a new brand, Karen led a transformation of customer strategy and experience for 11 million customers.
She re-engineered customer engagement, loyalty, sales, and marketing with an emphasis on digital and based on a detailed understanding of the customer lifecycle.
This led to improvements in NPS, an increase in revenue, and a strategic partnership with a global technology company.
Content Strategy Development & Implementation
Telco (Ireland)
Karen created content strategy and partnerships to support the Telco’s TV launch.
She signed exclusive deals with content providers, including a first-of- its-kind with Netflix.
Karen also set up a Content operations team to support the TV service. The result was a diversified product portfolio, enhancing the Telco’s competitive edge in a rapidly evolving sector.
Product Strategy Development & Implementation
Telco (UK)
Karen created new revenue streams by developing innovative non-traditional products with a strong business and commercial focus.
She was business owner and lead for the project that introduced the ‘Cash on Tap’ mobile wallet.
She established key partnerships, with financial services and payments providers, positioning the company as a leader in mobile technology and innovation.
Brand & Marketing Strategy Development
Travel Tech Company (Ireland)
Karen played a pivotal role in revitalising the brand and marketing strategy of a leading Travel Technology Company in Ireland.
This included a comprehensive refresh of the brand positioning and purpose, an impactful North American marketing strategy, and a comprehensive guide to the company's proposition.