SWS Forestry
SWS Forestry’s collaboration with Karen Walsh highlights the value of a tailored, collaborative approach to strategic planning. By integrating in-depth research, strategic analysis, stakeholder consultation, and team involvement, the company is equipped to navigate challenges and seize opportunities for sustainable growth.
About
SWS
SWS Forestry is one of Ireland’s leading forestry companies, with over 30 years of experience and a 30–35% share of the private forestry market. It provides planting, harvesting, and advisory services to private and corporate clients. (swsforestry.ie)
The Challenge
The Forestry Programme 2023–2027 introduced new requirements for biodiversity and sustainable practices, requiring companies to adapt to meet programme objectives. These changes also came amid evolving market dynamics, such as increasing demand for sustainability-driven investments and climate-conscious land use. SWS Forestry sought to navigate these complexities while identifying opportunities to grow and diversify its offerings.
The
Approach
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Diagnosis: Delivered a comprehensive diagnosis, combining rigorous research with stakeholder consultation to understand sector trends, client needs, and emerging opportunities. This included:
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Analysing licensing processes, planting trends, and market demands to identify key focus areas.
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Engaging with diverse stakeholders, including policymakers, environmental organisations, and landowners, to gain a nuanced understanding of challenges and opportunities.
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Tailored Strategy: Developed a customised strategy that addressed immediate and near-term priorities while preparing SWS Forestry for diversification into growth areas such as ecology, biodiversity and carbon services.
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Detailed Implementation Plan: Provided a clear, actionable plan with initiatives, timeframes, and measurable outcomes to ensure smooth and effective delivery.
Client Testimonial
"The strategy work led by Karen Walsh has set SWS Forestry on a renewed path of purpose and success. Through rigorous research and extensive consultation, Karen delivered a comprehensive diagnosis and bespoke strategy that directly addressed our needs while unlocking opportunities to diversify our business lines, particularly in biodiversity and sustainability services. Our team embraced the process and feel ownership of the strategy, which has positioned us to lead with confidence in an evolving sector."
— Daniel O' Donohoe, Director, SWS Forestry